Define the eligible customer and term
Decide whether the proposed benefit is tied to selected vehicle sales, service customers, or a loyalty program. Clarify the start date, duration, vehicle types, and what happens if a vehicle is sold or the customer moves. These details should be resolved before staff describe the offer.
Check for overlap with existing assistance
Customers may already have roadside benefits through a manufacturer, insurer, or another program. Explain the specific dealership-provided arrangement and give its contact instructions. Do not imply that a new benefit replaces a manufacturer warranty or pays for mechanical repairs.
Make the delivery handoff useful
Include the roadside instructions and applicable terms in the customer’s delivery materials. Show where to find the dispatch contact and explain which questions go to the dealership and which go to the program’s support team.
A towing allowance does not automatically guarantee transport back to your dealership. Confirm permitted destinations and additional-mileage responsibility in the program before marketing that result.
Prepare a proposal brief
Tell us your locations, expected eligible customers, vehicle mix, desired benefit duration, and how you want the program branded. Include your preferred support handoff and the employee responsible for launch coordination.